About us

Our Mission

A new way forward

We are creating a collaborative information hub and community where indie authors connect, support one another, and share real-world guidance from first draft to publication. Together, we are strengthening relationships, cutting out systems that no longer serve us, and building direct, professional partnerships with bookstores to ensure bold South African voices receive the visibility they deserve, reshaping the indie publishing landscape for the better.

Who we are

SAIAA

The South African Indie Authors Association (SAIAA) exists so that no indie author has to navigate the publishing world alone. We bring writers together in a welcoming, supportive community where knowledge is shared openly, collaboration is encouraged, and growth is nurtured over the long term.

By learning from one another and standing side by side, we help authors build confidence, strengthen their professional presence, help broaden their reach, and find their rightful place within South Africa’s vibrant book industry.

Meet our Co-Founders

Michelle Hitchens

Co-Founder

Angela Candler

Co-Founder

Meet our Governing Body

Tarien van Tonder

Graphic Design & Marketing

Natasha van Graan

Administration

HrudayaRaj

Inclusivity

Lee Brown

Creative Strategist

Azaria Waldeck

Social Media Strategist

Meet our Ambassadors

Lee-Anne Brown

Creative Strategist

Azaria Waldeck

Social Media Strategist

Emily Campbell

Ambassador

Leonie Vermaak

Ambassador

Lili Kraft

Ambassador

Julia Grannum

Ambassador

Tetelo Kgomo

Ambassador

Avasha Lochan

Ambassador

Zamayakayaka Mahaye

Ambassador

Interested in joining the South African Indie Author Association?

Join a community of supportive creatives.

  • Add to our knowledge base
  • Get valuable, honest feedback
  • Build a community